JOURNASLIM: To make something more meaningful and valuable by using journalistic skills to cut it to its essence.
- It takes 17 milliseconds for people to decide if they’ll read your work…
- They take an average of 26 seconds reading it…
- These 4 words will transform your influence over them…
SEDUCE – tease people in with a headline that sparks their interest and grabs their attention
LEAD – lead with your strongest insight that throws the story forward
INFORM – now comes all the information that makes the story matter
MORE – and if you really want to go deeper, here’s more data
Don’t expand it, SLIM it
