Corporate Storytelling • Award-Winning Journalistic Excellence • Virtual and In-person Masterclass

JOURNASLIM: To make something more meaningful and valuable by using journalistic skills to cut it to its essence.

  • It takes 17 milliseconds for people to decide if they’ll read your work…
  • They take an average of 26 seconds reading it…
  • These 4 words will transform your influence over them…

SEDUCE – tease people in with a headline that sparks their interest and grabs their attention

LEAD – lead with your strongest insight that throws the story forward

INFORM – now comes all the information that makes the story matter

MORE – and if you really want to go deeper, here’s more data

Don’t expand it, SLIM it