Making AI less artificial and more intelligent

AI tools like ChatGPT are going to ensure that our skills at finding, making and telling stories will be even more valuable.

Because the technology needs the rigours of a human journalistic mindset alongside it. Even the person who created ChatGPT thinks so.

Inputs and outputs need to be questioned, analysed and then made actionable for the people in your organisation who make decisions from these insights.

If you want to understand more about the storytelling potential of ChatGPT and similar AI tools – and what it means for you – watch this interview with OpenAI’s CEO Sam Altman.